BouMatic Announces Brand Merger with SAC by the end of the year

BouMatic and SAC announce that both brands will be merged and will continue under the BouMatic brand name in the future. This strategic move marks a significant milestone in the company's ongoing efforts to streamline operations and strengthen its market presence and offering to future oriented dairy farmers. The brand merger is currently underway and is expected to be completed by the end of the year.

Powerful synergies

Since acquiring Gascoigne Melotte (2004), Strangko (2007), and SAC (2021), BouMatic has followed a deliberate path of strategic expansion and integration. Each of these companies, with deep family roots and decades of experience, has played a prominent role in the European milking equipment market.

These partnerships have not only extended BouMatic’ s global reach but also revealed a strong alignment in values and vision. In particular, four years of close collaboration with SAC have uncovered powerful synergies and driven meaningful innovation for progressive dairy farmers worldwide.

Reasons for the Merger

The decision to merge all brands into the BouMatic brand is driven by several key factors:

1. Unified Brand Identity: Consolidating under a single, stronger brand allows BouMatic to present a more cohesive and powerful identity in the agricultural sector.
2. Enhanced Resources: Combining resources will enable BouMatic to leverage the strengths of all brands, leading to optimized product offerings and service.
3. Operational Efficiency: Streamlining operations will improve efficiency, enabling BouMatic to better serve its customers and partners.
4. Leading Player in the Industry
   The dairy market is poised for continued expansion, driven by technological innovations and the growing global demand for dairy products. This brand merger positions BouMatic to be more competitive and innovative, reinforcing its commitment to be one of the leading players in the industry.

Unified Product offering  and Dealer Network 

As part of this brand merger, BouMatic is in the process of streamlining the product offerings of the various brands into a unified portfolio. Regardless of the product’s origin, this ensures that all products are optimized to meet the evolving needs of dairy farmers. 

During the brand transition, current SAC dealers will become BouMatic-branded partners—ensuring that the quality of service and support remains consistent and reliable throughout the change. SAC clients can be confident that the existing installation base will continue to receive the same high level of care and expertise that customers have come to trust. At the same time, they will gain access to BouMatic’ s unified product portfolio, offering more comprehensive and enhanced solutions for their business.

Looking Ahead

BouMatic is actively preparing for the full integration of its brands, with the merger set to be completed by the end of this year. “This next step represents an exciting evolution in our journey—one that brings together our collective strengths and heritages to become more agile, efficient, and future-ready,” states Steve Pretz, President of BouMatic.

“As always, BouMatic remains committed to innovation, continuing to develop groundbreaking solutions that empower dairy farmers to adapt and thrive in an ever-evolving dairy industry landscape,” he continues.